| Market Analysis | ||||||||
| Potential Customers | Growth | 2007 | 2008 | 2009 | 2010 | 2011 | CAGR | |
| Segment Name | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | |
| Segment Name | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | |
| Total | 0.00% | 0 | 0 | 0 | 0 | 0 | 0.00% | |
Customer wants, needs, desires, preferences
Frequency of purchases and/or updates
Age, gender, nationality, education, household composition, occupation, and income of customers.
Geographic factors, industry factors, environmental factors, political factors, access/familiarity to information technology
Psychographic factors: rural lifestyles, independent personalities, ag-based
Market behaviors - buyers knowledge, attitude, use, or response to professional services and consultants
Salebarn works with its customers and the applications and tools that they use, but Salebarn also faces competition from customers themselves, including their commission-based sales representation networks.
Goldmine, Act!, Entellium as well as Outlook based contact-mgmt [such as OpusFlow] and other inexpensive contact mgmt software applications
Web-based sales force automation application such as Salesforce.com
Marketing planning
Customer Relationship Management (CRM) software specifically-tailored per customer requirements
CRM implmentation project management
Being able to ramp up and provide JIT consultancy when customers NEED help ... i.e. understanding a customer's needs before a customer understands those needs and acts.
Establishing the Salebarn funnel for Salebarn's own marketing efforts.
Establishing a qualified network of programmers and software engineers to support the needs of Salebarn customers.
Understanding information technology developments and marketing trends before others do.
| Break-even Analysis: | ||
| Monthly Units Break-even | 0 | |
| Monthly Revenue Break-even | $0 | |
| Assumptions: | ||
| Average Per-Unit Revenue | $1.00 | |
| Average Per-Unit Variable Cost | $0.00 | |
| Estimated Monthly Fixed Cost | $0 | |
| Sales Forecast | ||||||
| Sales | 2007 | 2008 | 2009 | 2010 | 2011 | |
| Row 1 | $0 | $0 | $0 | $0 | $0 | |
| Other | $0 | $0 | $0 | $0 | $0 | |
| Total Sales | $0 | $0 | $0 | $0 | $0 | |
| Direct Cost of Sales | 2007 | 2008 | 2009 | 2010 | 2011 | |
| Row 1 | $0 | $0 | $0 | $0 | $0 | |
| Other | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $0 | $0 | $0 | $0 | $0 | |
| Marketing Expense Budget | ||||||
| 2007 | 2008 | 2009 | 2010 | 2011 | ||
| Name me | $0 | $0 | $0 | $0 | $0 | |
| Name me | $0 | $0 | $0 | $0 | $0 | |
| Other | $0 | $0 | $0 | $0 | $0 | |
| ------------ | ------------ | ------------ | ------------ | ------------ | ||
| Total Sales and Marketing Expenses | $0 | $0 | $0 | $0 | $0 | |
| Percent of Sales | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Contribution Margin | $0 | $0 | $0 | $0 | $0 | |
| Contribution Margin / Sales | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Milestones | ||||||
| Milestone | Start Date | End Date | Budget | Manager | Department | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Marketing | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Marketing | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Web | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Web | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Other | 1/1/2003 | 1/15/2003 | $0 | ABC | Department | |
| Totals | $0 | |||||